AUS OPEN EXCURSION

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The Australian Open is in full swing so Harry and I head on an excursion to brandland to critique activations and observe the behaviours of execs, influencers and punters on-ground. As we desperately search for Oat Milk on-premise, we realise that Lavazza has a first-drop contract locked so we’re forced to down a soy cap as we A&R the next big social media stars of tennis. We watch Ben Shelton and Alexei Poppyrin win one for the boys and award outfit of the day to The Kokk despite losing a game against Andy Murray. Harry gets a taste for blood via a chance encounter with Karl Stefanovic as he revives his autograph-hunting youth. Game, set, match.

[TOPICS]

(00:00:00) Ground Pass A&R

(00:05:00) Jerry Maguire Roleplay

(00:07:20) Entering Brandland

(00:07:50) AO Metaverse & NFTs

(00:08:53) Inside The Content Farm

(00:11:00) Wimbledon Aspiration

(00:13:05) Inside The Beach Club

(00:17:37) Anxiety On The AirPods

(00:20:20) Skeleton Staff Salvation & Quiet Quitting

(00:23:20) LFG Hive & Go Off Gang

(00:24:32) Defining A “Rockstar”

(00:31:06) Dystopian Digitalism

(00:37:06) Kia Activation Review

(00:38:00) Chemist Warehouse Activation Review

(00:40:26) Bondi Sands Activation Review

(00:43:15) Beverage Activations Review

(00:46:44) Lavazza First Drop Contract

(00:48:58) Ben Shelton vs Nico Jarry

(00:50:37) When Harry Met Karl

(00:57:40) Alexei Poppyrin vs Taylor Fritz

(01:01:32) Tennis Style (Serena x Nike, Agassi x adidas, The Kokk x Cotton On, Federer x Uniqlo)

(01:08:00) An Update On The Fitzroy Boys

(01:09:15) Marble Shorts Analysis